When he wasn't busy in the studio, Gotti also managed to stir up controversy, whether with his then-rival 50 Cent or his alleged criminal background.īorn Irving Lorenzo in Hollis, Queens, in 1971, Gotti's career in the rap industry as a producer began in the mid-'90s when he aligned himself with Mic Geronimo, a New York MC whose debut album, The Natural (1995), featured Gotti's production (as DJ Irv, his onetime moniker). Dre and Timbaland, Gotti's name often carried more clout than that of his artists, and the major labels came to him often in search of hit productions for their own artists. Like other contemporary superstar producers Dr. Gotti currently executive produces Tales for BET.Hitmaker Irv Gotti produced a flurry of hits for such artists as Ja Rule, Ashanti, and DMX beginning in the late '90s, in the process building his Murder Inc. He expresses hope that JAY-Z, Ja Rule, and DMX do a Murder Inc. would score another #1 in Ashanti’s 2003 Chapter II album, along with multiple plaques to come for Ja.Įlsewhere in the nearly three-hour chat, Irv recalls Suge Knight’s support of Ja Rule. Nas would release two more albums at Sony, before joining a JAY-Z-led Def Jam in the mid-2000s. So we didn’t have the foundation with ni**as!” Irv then appears to call rival 50 Cent “a fa**ot,” and points out that the G-Unit honcho “f*ckin’ damaged us because we had no foundation with ni**as from the street, ’cause we was …Ni**as in the streets worshiped. Let me explain exactly why: ’cause Nas embodies what Ja Rule did not embody. asks Gotti what he would have added to the roster of Ja Rule, Ashanti, Cadillac Tah, Black Child, and veteran Charli Baltimore. But he’s a puppet-master, and he puppet-mastered that, ’cause he called me and said, ‘Yo, Nas wants to f*ck with you. Ay! Don’t edit, but Steve is like one of my best friends we talk all the time. “Good word: ‘devil,'” Irv says with a laugh.
DJ EFN says he’s playing devil’s advocate. Irv continues that the near-deal transpired because of Nas’ longtime manager Steve Stoute. I was in the studio, and I said, ‘Jay, say my name ’cause said my name in “Ether.” Let him know where it’s gonna come from, if it comes, ni**a!'” In his diss, Nas accused Jay of hopping around friends, including Biggie Smalls, Jaz-O, Big Daddy Kane, and Gotti. This is one of the biggest regrets of my life. “Understand just think about it for one second: The reason why I zoned and my ambition took over me-when it shouldn’t have because I should’ve thought about my brother Jay…so for the record, I’m a fool for this. If I was, I’d be spittin’ more Nas verses: ‘Murda, murda, murda,’ ni**a,” Irv replies. “Yes! F*ck yeah, ni**a! You didn’t hear that, ni**a?, in ‘The Pledge.’ I’m not a f*ckin’ ventriloquist. “It would have been immortal.” EFN asks if Nas was ever actually close to being under contract. interrupts that he wonders why Nas would have been added to Irv’s roster at a time when he had exclusively been signed to Columbia/Sony Records. Jay was in my office a lot.” Before creating the jackin’-for-beats reply “Super Ugly,” Irv produced Jay’s “Can I Live” and “Can I Get A…” I made ‘Super Ugly.’ Nas dropped ‘Ether.’ Everyone was ether’d out Roc-A-Fella and Murder Inc. I went to London with him and Jaz when I was 17 years old.
What people don’t realize I’ve known Jay since 1987. I should have never f*cked with Nas-not because he isn’t my brother, but because. Visibly intoxicated, Irv continues, “I don’t like that time.
At 1:25:00, he begins, “For the record, I love Nas, and I love Jungle even more,” he says, referring to Nasir’s blood brother and Bravehearts member. Irv admits he considers dealing with Nas one of his biggest regrets. and DJ EFN ask Gotti about what really happened. Months later, God’s Son released without any involvement from Gotti or Murder Inc. However, the union did not last or even become official. in a few public appearances, including a 2002 MTV Video Music Awards label medley. It’s over now, you know that, right?“Additionally, Nas was with The Inc. I stood alone,” his voice echoes before Ja Rule yells, “ It’s murder!” Nas continued on the track, “ But now … Murder Inc. Nas was then in a feud with JAY-Z, and appeared in Ja Rule’s 2002 music video for “The Pledge.” Cryptically, Nas introduced the remix of the record: “ In the beginning, it was me: Nas. would court Nas in a series of events that led many to believe the Illmatic creator signed. However, Gotti is best known for founding Murder Inc., the record label responsible for the breakout success of Ja Rule, Ashanti, and Lloyd. The Queens, New Yorker began as a DJ, became one of Hip-Hop’s biggest A&Rs (at Def Jam) along with a producer charging $250,000 per beat. Irv Gotti is the latest guest on Drink Champs, and the beverages flowed in a big way.
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